10萬大獎等您參與！杭州徑山旅游度假區視覺設計征集令
自杭州一路向西偏北，“乘流而行，遇徑即止”，眼前一片霧氣氤氳的翠綠所在，即是徑山。無論是起源于1200多年前的“徑山茶宴”，還是徑通天目、被譽為“東南第一禪寺”建于唐朝，盛于兩宋的徑山禪寺，無不承載著徑山對天下賓客的盛情與好客。
順應《“十四五”旅游業發展規劃》提出的要求：要建設一批有文化底蘊，世界級旅游景區和度假區。徑山旅游度假圍繞禪茶文化、鄉村田園兩大核心資源，將打造集文化體驗、生態康養、親子研學、運動休閑、鄉村度假等功能于一體的鄉村田園型旅游度假區。
天下徑山，墨客如云。我們誠邀天下英才，與我們共繪禪意徑山，在這幅1200多年的畫卷上落上一枚新的印鑒。即日起，徑山正式啟動杭州徑山旅游度假區視覺設計征集令，誠摯邀請海內外社會各界參與活動，共同繪就大美徑山旅游度假區高質量發展新征程的第一筆！
一、征集內容
征集內容：
1.杭州徑山旅游度假區LOGO（標識設計）
2. 杭州徑山旅游度假區Slogan（廣告語/品牌口號）。
二、征集要求
（1）應征作品應充分體現杭州徑山旅游度假區內豐富的鄉村田園型旅游資源和好客文化以及禪意文化，同時又能緊扣徑山鎮“綠水青山就是金山銀山”的發展理念。
（2）視覺設計內容應當主題鮮明、創意獨特寓意深刻，具有強烈的視覺沖擊力，便于記憶和推廣、沒有歧義，適合長期在各種介質的媒體上傳播。
（3）應征者須為應征作品的合法擁有者，具有自主版權，合法使用圖片資料、字體等素材，并承擔相應的法律責任。
（4）征集作品數量不限，需為電子文件投稿，平面設計、立體設計皆可。每幅作品不小于1M，不超過20M；彩色或黑白作品皆可，提交作品為JPG格式，尺寸為A3紙張大小，分辨率為300dpi。（如果作品入選，應征者需提供源格式文件）
（5）嚴禁侵權，不得含有宗教元素，不得抄襲模仿已有的作品。作者需填寫真實姓名和聯系方式，參賽作品須為原創且未以任何形式公開發表過，無侵權行為。符合國家法律法規規定和社會主義核心價值觀，不違反公序良俗。
三、征集范圍
全球專業設計公司、創作團隊、設計愛好者，個人或機構均可按照要求參加征集活動。
四、獎勵辦法
1.一等獎1名，獎勵80000元人民幣
2.二等獎1名，獎勵20000元人民幣
3.三等獎1名，獎勵10000元人民幣
4.入圍獎7名，各獎勵5000元人民幣
5.一二三等獎獲獎單位將優先作為杭州徑山旅游度假區視覺設計深化調整單位，設計深化費用額外支付。
五、活動參與方式
1. 應征作品及相關資料通過電子郵件發送至固定郵箱[email protected]，投遞郵件時，請按以下名稱命名文件：“杭州徑山旅游度假區視覺設計全球征集令+單位名稱+作者姓名”，如“杭州徑山旅游度假區視覺設計全球征集令+**單位+張三”。
最終評選結果由“天下徑山”官方微信公眾號發布
六、征集時間
啟動征集：2024年1月13日
采風時間：2024年1月下旬
截稿時間：2024年2月23日 17:00止
評審時間：2024年2月24日至2024年3月10日
方案深化：2024年3月11日至2024年3月25日
公示時間：2024年4月上旬
七、活動聲明
1.投稿作品應為原創，此前未以任何形式發表，未在國家商標局注冊過，未侵犯他人著作權、設計專利以及受知識產權法保護的其他文體、圖像；如有侵犯他人著作權引起訴訟由設計者承擔所有法律責任。
2.投稿作品如若獲獎，則視為投稿者同意主辦單位擁有對該作品的知識產權，包括著作權、商標權等（署名權除外），投稿者不得再轉讓第三方或用于產品開發。主辦單位有權對該作品進行修改、發表，并有權向行政主管部門申請商標注冊。
3.所有來稿一律不予退回，請自行保留底稿。設計作品一經采用，所有權、修改權和使用權均歸主辦單位所有，設計者不得在其他任何地方使用該設計作品，包括但不限于著作權、使用權、發布權以及對設計作品進行修改、組合、應用等權利，否則構成侵權，主辦單位保留依法追究設計者法律責任的權利。
4.獲獎作品不作為杭州徑山旅游度假區LOGO和口號的唯一采納標準。
5.凡報名參賽者，均視為已同意以上聲明所有規定，請嚴格遵守。
6.杭州徑山旅游管理委員會對本次征集活動具有最終解釋權。
Jingshan Tourist Resort Visual Design Call: A hundred thousand grand prize awaits your participation!
Embark on a journey from Hangzhou, heading westward and slightly north. "Go with the flow and stop at the path," where a mist-covered emerald green awaits - this is Jingshan. Whether it's the 1200-year-old "Jingshan Tea Banquet" or the Tang Dynasty-built Jingshan Zen Temple, acclaimed as the "Southeast's First Zen Temple" and flourishing during the Song Dynasty, all carry Jingshan's warmth and hospitality for guests.
In accordance with the requirements of the "14th Five-Year Plan for Tourism Development," the call is to construct world-class tourist attractions and resorts with cultural significance. Jingshan Tourist Resort, centered around Zen tea culture and rural pastoral resources, aims to create a rural and pastoral tourist resort integrating cultural experiences, ecological well-being, parent-child study tours, sports and leisure, and rural vacations.
Jingshan, with poets like clouds, invites talents worldwide to join us in painting the Zen-inspired Jingshan and leaving a new imprint on this 1200-year-old canvas. Starting today, Jingshan officially launches the Hangzhou Jingshan Tourist Resort Visual Design Call, sincerely inviting individuals from all walks of life to participate, contributing to the first stroke of the new journey towards the high-quality development of the beautiful Jingshan Tourist Resort!
I. Submission Content
Submission content includes:
1. Logo design for Hangzhou Jingshan Tourist Resort.
2. Slogan for Hangzhou Jingshan Tourist Resort.
II. Submission Requirements
1. Submissions should fully reflect Hangzhou Jingshan Tourist Resort's rich rural and pastoral tourist resources, hospitality culture, and Zen culture, while aligning with Jingshan Town's development concept of "Green hills and clear waters are golden and silver mountains."
2. Visual design should have a clear theme, unique creativity, profound meaning, strong visual impact, and be easily memorable and promotable across various media.
3. Participants must be legal owners of the submitted works, possessing independent copyright, legally using image materials, fonts, and assuming corresponding legal responsibilities.
4. The number of submissions is unlimited, and electronic files are required for submission. Both graphic and three-dimensional designs are acceptable. Each work should be no less than 1MB and no more than 20MB, in JPG format, A3 paper size, and 300dpi resolution. If the work is selected, the participant must provide the source format file.
5. Strictly prohibit infringement, avoid religious elements, and prevent plagiarism or imitation of existing works. Authors need to provide real names and contact information. Submitted works must be original, unpublished, and free from infringement, complying with national laws, regulations, and socialist core values.
III. Participants
Professional design companies, creative teams, design enthusiasts, individuals, or institutions worldwide are welcome to participate in the competition.
IV. Awards
1. First Prize: 1 winner, prize of RMB 80,000.
2. Second Prize: 1 winner, prize of RMB 20,000.
3. Third Prize: 1 winner, prize of RMB 10,000.
4. Honorable Mentions: 7 winners, each receiving a prize of RMB 5,000.
5. The first, second, and third prize-winning units will be given priority as the units for the in-depth adjustment of the visual design of Hangzhou Jingshan Tourism Resort, with additional payment for the in-depth design fees.
V. Participation Method
Submit works and related materials via email to the designated address [email protected]. When sending the email, please name the files as follows: "Hangzhou Jingshan Tourist Resort Visual Design Global Call + Unit Name + Author's Name," such as "Hangzhou Jingshan Tourist Resort Visual Design Global Call + **Unit + Zhang San."
The final selection results will be announced by the official "天下徑山" WeChat public account.
VI Solicitation Period
Commencement of Collection: January 13, 2024
Fieldwork Period: Late January 2024
Submission Deadline: February 23, 2024, until 17:00
Evaluation Period: February 24, 2024, to March 10, 2024
Scheme Refinement: March 11, 2024, to March 25, 2024
Public Announcement Period: Early April 2024
VII. Activity Statement
1. Submitted works must be original, unpublished, not registered with the National Trademark Office, and free from infringement of others' copyrights, design patents, and other forms of intellectual property protected by law. If any legal action arises due to copyright infringement, the designer is responsible for all legal liabilities.
2. If a submitted work wins an award, the participant agrees that the organizing unit owns the intellectual property rights of the work, including copyrights and trademarks (excluding the right to attribution). The participant may not transfer it to a third party or use it for product development. The organizing unit has the right to modify and publish the work and apply for trademark registration with the administrative authority.
3. Winning works are not the sole criteria for adopting the logo and slogan of Hangzhou Jingshan Tourist Resort.
4. All submissions will not be returned, and participants should retain the original drafts. Once a design is adopted, the ownership, modification rights, and usage rights belong to the organizing unit. Designers may not use the design in any other place, including but not limited to copyright, usage, publication, and modification rights, or it will constitute infringement, and the organizing unit reserves the right to pursue legal responsibilities.
5. Participants in the competition are deemed to have agreed to all the above regulations. Please strictly comply.
6. The Jingshan Tourist Management Committee of Hangzhou has the final interpretation right for this design competition.
